Ventajas que perciben las empresas mexicanas que cuentan con el distintivo de empresa socialmente responsable ESR.
Bonilla Cruz, Luis Alfonso
Cobian Romero, Lizbeth
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In Mexico, organizations need to be aware of behaviors related to Corporate Social Responsibility; in this scenario, agencies that certify responsible behavior emerge through the creation of a badge that supports the actions of companies. The aim of this work is to perform an analysis of the advantages of having the Corporate social responsibility CSR® distinctive as well as, identify the reasons why companies that acquire it for the first time, do not continue in subsequent years. To calculate the probability of ratifying the use of the badge, a logistic regression model is used. Data analysis shows that, the representative advantages for the companies sampled (average values) are related to internal aspects of the company such as: Quality of life (6.25), Internal changes (5.64) and Improvement of image (5.47). The less representative advantages are related to economic benefits such as: Access to capital (1.1), Financial Improvement (1.29) and Increase in investors (1.62). Regarding the Logistic Regression Model, it was found that the statistically significant variables (Chi Sq <0.05) to ratify the badge, are Years (0.0074) and Quality of life (0.0496).